actnow

actnow was the first public-private broadband partnership set up in the UK. With partners including BT, Cornwall County Council, Cornwall Enterprise, the South West of England Regional Development Agency and the European Union through Objective One, the £20 million project's mission was to boost broadband use amongst businesses in Cornwall and the Isles of Scilly.

Brand Innovation put together the launch marketing strategy and has been retained as the marketing consultant to the project ever since, advising on both the project roll out and also further innovations, such as actnow flex, the first UK project to promote flexible working to SMEs, actnow reach, targeting the voluntary and community sector, and a DEFRA funded project targeting farms.

The project has had stunning success, with take up of ADSL broadband amongst businesses and farms in Cornwall now at the very forefront of the UK.