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Creating a new brand for floating offshore wind leaders

Brand Innovation has recently completed an extensive brand development project to re-brand and re-position Wave Hub Development Services. This is a Cornwall Council owned company that is being repositioned to lead the development of floating offshore wind power in the South West – a new technology which is expected to deliver a massive boost to the local economy.

The extensive project included stakeholder research, name generation, strapline creation, testing and creative management. The new brand, Celtic Sea Power, was launched in July 2021.

Steve Jermy, Chair and Interim CEO of Celtic Sea Power, said:

“We’ve been delighted with the rebranding work that Lynn File of Brand Innovation has led, to reposition Wave Hub to Celtic Sea Power. It was undertaken with an attractive mixture of creative inspiration and organisational rigour, taking the whole of our team with her. Not only are we delighted with the result, but so too is our shareholder, Cornwall Council.”

Matt Hodson, Marine Operations Director for Cornwall Development Company, said:

“Lynn led us on a powerful branding journey which resulted in a look and feel which is contemporary, striking and clear. Most importantly, it resonates with the board, staff and stakeholders, who all feel real ownership of the brand. This is crucially important as we face an exciting new future.”

You can see an example of the news coverage on the new brand at this link.


Photo credit: Hexicon TwinHub

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