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Larry File is a Director of Brand Innovation

After graduating from Leeds University, Larry File worked in Market Research roles with Nestle, Colgate-Palmolive and Unilever. He then joined London’s biggest advertising agency, Bates Dorland (part of the Saatchi Group), to be Strategic Planner on the Heinz account.

As Head of Brand Communications at Ginsters, Larry was instrumental in transforming a £25 million regional producer into a £250 million national brand leader. He managed complex multi-media campaigns spanning national TV, print, radio, PR, promotions and online. Larry File is a recipient of the Chartered Institute of Marketing Phoenix Award for ‘Brand Most Revitalised Through Marketing.’

At Brand Innovation, Larry provides strategic content and copywriting services for a broad range of businesses, and marketing consultancy services to clients in food and FMCG. Larry also takes the lead on projects that have a significant Research element, drawing on his years of experience in running qualitative and quantitative research projects.

Larry File is an excellent strategic thinker with exceptional experience in Marketing Communications.

Margaret Johnson OBE
Group CEO, Leagas Delaney, London

Larry File has put forward some highly innovative ideas on how we can develop our business further – as well as helping us to secure a major new client. We would have no hesitation in recommending him to others.

Steve Kyffin
Owner & Managing Director, Bluestone360

Larry File has been invaluable in helping launch my artisan food company. What I love about Brand Innovation is that they are able to combine clear strategic thinking with highly creative marketing ideas – and then action them!

Graham Cornish
Owner, The Cornish Cornish Pasty Company

Larry File’s extensive experience in marketing and communications, combined with his creative flair with language, has made him an outstanding content writer. Highly recommended.

Sophie Colquhoun
Owner & Managing Director, Category-Insight UK Ltd

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