We create content that gives your business the edge
Strategic content creation is so much more than just ‘providing the words for your website.’
We take time to understand what is unique about your business and the role that content and copywriting should play in getting your message across to your key customers. We analyse your target customers and your competitors’ activity to devise the content strategy that will have maximum impact.
We then translate this into words that have exactly the right style and tone of voice for your target audience, conveying all the key selling points for your business.
We work hard to maximise your visibility on search engines like Google and Bing, ensuring that the key search terms are in place for SEO, as well as all the other important technical elements such as title tags and meta descriptions.
We can research and write blogs, articles, case studies, PR releases, social media posts and much more. Keeping your content fresh by adding regular updates is vital to maintain the interest of your customers and to continually improve your SEO performance. Many of our clients retain us to do just that.
Through our network of industry specialists, we can also help with sourcing other strategic content you may need such as web design, photography, images, and video. For projects such as new websites and company video, we often manage the whole process on behalf of our clients, using our network of industry specialists from across the UK. In this way, we can provide a ‘one stop shop’ for a wide range of marketing tasks.
Beyond the online world, we are experienced in many other forms of copywriting, such as brochures, leaflets, product presenters, exhibition displays, pack copy, conference speeches and industry award entries.
To see our expertise in action, take a look at our Strategic Content Case Studies