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Established over 30 years ago, Microtest has grown to become one of the UK’s top four NHS software suppliers for GP Surgeries. Microtest’s clinical systems allow healthcare providers to provide the most efficient care and the best experience for the patient. The company employs over 80 people, based at offices in Bodmin and Plymouth.

Since January 2016, Brand Innovation has been retained to provide ongoing marketing consultancy and lead on brand communications, as well as leading an important internal project to help build the innovation culture within the business. As the company has no internal marketing staff, Brand Innovation acts as an outsourced marketing department working closely with the team.

In order to raise the profile of the company within the industry, Brand Innovation has written a sequence of award entries for the business, leading to six significant award wins 2016-2018, including IT Provider of the Year 2017-2018 at the prestigious national General Practice Awards.

In February 2018, Microtest was chosen as one of only two software suppliers providing GP clinical systems to the NHS in Wales. Subsequently, over 100 Welsh GP practices have chosen to switch to Microtest software – the most important new business win in the company’s history.

Since I first met Lynn File and Brand Innovation they have never ceased to amaze me, never short of ideas and always quick to arrive at a class solution. Lynn has worked tirelessly with key Microtest staff on brand development, digital marketing, advertising, planning, campaign delivery and so, so much more. This has significantly raised our profile and had a direct impact on our success.

I really cannot sing the praises of Lynn File or Brand Innovation enough. Microtest count themselves as very lucky to be working with Lynn and for having such a relationship with this marketing company that always excels.

Chris Netherton
Managing Director, Microtest Ltd

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