Lynn File is the Founder and Managing Director of Brand Innovation
With an M.A. from Oxford University, Lynn File was an Account Director at top London advertising agencies like DMB&B, Needham and Bates Dorland – part of the Saatchi group.
She has helped build brands and launch products for clients including Heinz, Sony, Hasbro, Cadburys, Colman’s of Norwich, Vicks, Kerrygold, Maxwell House, Johnson Wax, Fisher-Price, Milton Bradley, Premier Foods and Ski. Her experience includes running pan – European advertising accounts and international new product development.
Lynn File founded Brand Innovation Ltd in Cornwall in 2004, working for local and national clients, as well as EU funded economic development projects.
Lynn File has devised and managed the marketing strategy for the award winning £132m Superfast Cornwall programme as well as marketing content for the Digital Scotland Superfast Broadband programme and Superfast Business Cornwall (SERCO), Connecting Somerset, Export Cornwall -all of which are European Regional Development Fund programmes. Other current public sector projects include Marine-i, (an EU funded programme to boost innovation in marine technology) and Marine Hub Cornwall (for Cornwall Development Company).
Lynn File also provides ongoing marketing consultancy and content writing services to a diverse range of private sector clients, ranging from tech to tourism.
Brand Innovation has led the development of our marketing strategy, creating an innovative campaign with outstanding impact that has made us an exemplar project in the EU.
MBE, Programme Director, Superfast Cornwall
Lynn File brought the independence and freshness of ideas needed to help transform outdated thinking into a whole new approach to regional marketing.
Services for Tourism
Lynn File came highly recommended to us and we now enthusiastically pass that on to others.
Somerset County Council