Based in Exeter, Probert Legal is a highly regarded practice which has unique expertise in commercial law, especially IT, Technology and Intellectual Property. The business also built an outstanding reputation for personal customer service, with many clients regarding Probert Legal as their own ‘in-house’ lawyers and an integral part of their team.
Probert Legal asked Brand Innovation to create a long-term marketing strategy for the business. As well as consolidating its existing client base, this would help to attract new clients in the South West and support the expansion of the team and the addition of new legal services to its portfolio.
Our work included conducting depth interviews with existing clients to capture the unique ‘brand values’ of the Probert Legal business, creating a communications strategy, then translating this into new website content, thought-leading blogs, and PR to raise the profile of Probert Legal. A key element of our activity was the creation of a range of customer case studies showing Probert Legal in action and to showcase the exceptional results they deliver for their clients.
Our relationship with Probert Legal is ongoing, with Brand Innovation regularly providing consultancy support and fresh content to help keep their marketing strategy on track.
Working with Lynn File is an inspiration. She understands quickly what you are trying to achieve and then throws herself into helping you achieve it. Her enthusiasm makes the whole project a pleasure – and it achieves the right results.
Director, Probert Legal