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Brand Innovation was asked to develop the content for the launch website for Cornwall and Isles of Scilly Local Enterprise Partnership, as well as other marketing materials. The requirement was to establish a clear brand personality and a distinctive communication style that would engage the business community.

The LEP were so pleased with the results that Brand Innovation was also asked to write a business- friendly version of their Local Economic Partnership Growth Strategy.

It is vital to the effectiveness of the LEP that we have a clear communication style that is appropriate to the key target audience. Brand Innovation helped us with this by developing a positive and succinct communication style across our launch website. Following this, we also asked Lynn File to translate the long academic version of our Local Economic Partnership Growth Strategy into an easy to read and business friendly publication. Lynn File achieved this with ease in a matter of days, providing a great result. We are delighted with all the work from Brand Innovation and have also received very positive feedback from the business community who appreciate the clear, succinct approach.

Chris Pomfret
Chairman of Cornwall and Isles of Scilly LEP

www.cioslep.com

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