Brand Innovation has been working with Brend Hotels since 2012. This family-run group owns eleven luxury hotels in Devon and Cornwall, including the famous Carylon Bay Hotel and Saunton Sands Hotel.
Originally, we were commissioned to create SEO optimised copy for Carlyon Bay Hotel. The new approach led to a significant increase in sales and as a result, Brand Innovation were asked to write content for the websites for all of the other ten hotels as well as the Group site. This needed to reflect both the Brend family ethos and the unique character and positioning of the individual hotels.
Our relationship has grown to include marketing consultancy, company communications and advertising. When the hotel websites were redesigned in 2015, Brand Innovation was again asked to write fresh content for these and for the Group website, as well as the websites for Brend’s famous restaurants, including Sands on the Beach, Carriages, 62 the Bank, and The White Room.
Brend Hotels was named Hotel Group of the Year 2015-2016 in the prestigious AA Hospitality Awards.
We have worked closely with Lynn File for several years on many different projects. From writing completely new content for all eleven of our hotels as well as our Group website, to helping us with marketing strategies across the group. She understood the individuality of our eleven unique hotels and our Brend Hotels brand instantly and wrote in a style that suited us entirely. Lynn File is always an inspiration.
Justin Brend
Director, Brend Hotels
