The Royal Cornwall Museum in Truro holds a unique range of local art, antiquities and archaeology, as well as an internationally renowned mineral collection rooted in Cornwall’s mining and engineering heritage. The RCM plays an invaluable role in education, research and the discovery of Cornish life and culture.
The RCM approached Brand Innovation to carry out a qualitative research project among mothers of school age children. The overall aim was to understand how the museum could be improved to deliver a better visitor experience for children, to explore the types of activities that their children would engage with, and to get feedback on a range of concept ideas for new children’s activities that could be potentially hosted at the RCM.
The report to the RCM team and its stakeholders gave clear direction on the strategy for this target audience and the types of activities that would work most effectively for this audience. It also featured a range of completely new ideas that arose from the group discussion, put forward by mums who are loyal users of the RCM and are passionate about the educational opportunities it offers to their children.
Lynn File is unmatched in her ability to put people immediately at ease and has an uncanny knack for knowing when and how to probe more deeply. She can adapt the conversation or even change methodologies in the course of a project to ensure questions are answered. On top of that, Lynn File is able to synthesize findings into actionable insights so that we as a team could make critical decisions.
Head of Marketing, Royal Cornwall Museum