Superfast Cornwall is a pioneering £132 million programme funded by the EU, BT and Cornwall Council, which is bringing superfast broadband to Cornwall and promoting its use so as to create economic growth. Superfast Cornwall is the largest rural superfast broadband programme in Europe and has made Cornwall one of the best-connected places in the world.
Lynn File was retained to provide marketing consultancy to the the programme 2011 – 2015 and created the marketing strategy which led to the programme exceeding its ambitious targets, connecting 10,000 Cornish businesses to superfast broadband, creating 4,000 jobs and safeguarding 2,000 more.
Superfast Cornwall was named Project of the Year at the World Communication Awards 2011 and won the Changing Lives” Broadband Infovision Award at the Annual Broadband World Forum in 2012. It also won ‘Best Public Sector Marketing’ award in the CIM Awards, 2015.
Having provided strategic marketing consultancy to Superfast Cornwall since the launch of the programme, Lynn continues to provide services to the current phase of the programme and wrote all the content for the current website in 2018, as well as case studies.
She has also developed all content for the website which Superfast Cornwall has devised to promote flexible working www.flexible-working.org and has written all content for the current site.
The quality of Lynn File’s work has been exceptional. Lynn manages to blend her creativity with an ability to push concepts through to delivery, often at breakneck speeds!
As a technology project, we have also benefited immensely from Lynn’s communication skills. She has a natural ability to communicate complex issues clearly in a highly effective and enthusiastic way to a wide audience.
All in all, I would have no hesitation in recommending Brand Innovation and Lynn for any marketing consultancy, communications or research work.
Programme Manager, Superfast Cornwall