Brand Innovation broadcasts Tugdock’s pioneering collaboration to a global audience

Brand Innovation client, Tugdock, has developed the world’s first road-transportable floating drydock. The company has now signed a Memorandum of Understanding with Gazelle Wind Power, designers of a next-generation floating offshore wind platform. The two companies will co-develop a modular offshore wind assembly system that is expected to dramatically drive down costs and increase production of floating offshore wind farms.

The first project for the new partnership will be Italy’s largest offshore wind farm, the Molise Offshore Wind Farm project in the Adriatic Sea.

An international PR campaign was launched to broadcast this news to the offshore renewables industry and business media. Within days of the story being released in December 2023,  it had been covered by more than 40 global news outlets, with coverage across Europe, the USA and beyond. Click on the titles below to see some examples of the media coverage achieved:

• Ocean News & Technology
• ECO Magazine
• Maritime Economy
• Workboat 365
• Heavy Lift
• Interesting Engineering

This latest Brand Innovation PR campaign rounds off a highly successful first year working with Tugdock, which has led to well over 200 news articles on the company’s innovative technology.

Shane Carr, CEO of Tugdock, said: “Brand Innovation has done a fantastic job for us, rapidly building our global profile and communicating the benefits of our unique technology.”