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Brand Innovation were first commissioned by Chester City Council to develop the marketing elements of the National Smartcard Project, a project led by the Office of the Deputy Prime Minister and delivered by a consortium of local councils.

Chester City Council were so pleased by the work on this that they also asked Brand Innovation to develop a new marketing strategy and advertising campaign for Charisma, the city’s loyalty card.

The marketing consultancy support from Brand Innovation has been excellent in all ways – innovative creative thinking that is also practical and focused.

Helen Booth
Marketing Manager, Chester City Council

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