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Brand Innovation builds Armada’s international profile in the superyacht sector

In February 2021, Brand Innovation ran an international PR campaign for Armada Engineering to raise awareness of their expanded operations at MB92 Barcelona, one of the largest superyacht refit shipyards in the world. Their new workshop will allow Armada to deliver an even better service to their key superyacht customers.

As well as generating coverage in the UK and European business press, the campaign devised by Brand Innovation was reported by titles in South America, Russia and Asia.

It follows on from significant branding work that Brand Innovation has carried out for Armada Engineering, including new brand creation, website content, case studies and profile raising.

This the latest development in a period of rapid growth for Armada Engineering, which has seen a string of new contract wins since its management buy-out in 2017.

Armada Engineering’s MD, Joff Collins, says:
“This is part of an important re-brand for us as we continue to grow our share in international markets, including key strategic sectors such as superyachts. Brand Innovation has helped us reposition the brand and build our profile through a PR campaign that achieved great coverage in international marine tech publications.”

(Photo credit: The MB92 Group)

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