Brand Innovation helps Lizard Yacht Service launch new USA office

When Lizard Yacht Service was planning to open a new office in Fort Lauderdale, Florida, the company turned to Brand Innovation for its international PR expertise.

Managing Director Emlyn Jones said: “This is a really exciting development for us. The superyacht industry is continuing to grow worldwide. Customers have very exacting requirements and we have built our company ethos around delivering the stellar levels of service they expect.”

Brand Innovation devised and managed a PR campaign to communicate this new development to existing and potential customers. Lynn File, MD of Brand Innovation, said:

“The Florida office will service superyacht customers in the USA and the Caribbean. It is the latest business expansion from Lizard Yacht Service, who opened an office in Palma, Mallorca, Spain last year for customers in the Mediterranean.

“We created a tightly targeted campaign to create a buzz around the launch and were able to generate great coverage in leading international titles, including Superyacht News, International Boat Industry News, Marine Business World, Boat International, and Superyacht Times.”

Emlyn Jones adds: “The superyacht industry is driven by ongoing innovation, and we are leading the way in superyacht servicing. Brand Innovation is playing a vital role in helping us get our message across to our core target market.”

To see how Superyacht News reported the story, click here.