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Brand Innovation helps Microtest achieve major new business win


Brand Innovation has led the brand communications for Microtest that have helped secure a significant new business win for the tech company.

Microtest is one of the UK’s leading suppliers of clinical IT systems to the NHS in England and currently holds the title of ‘IT Provider of the Year’ in the national General Practice Awards.

The company has recently won a contract to supply clinical IT systems to GP practices in NHS Wales.

NHS Wales Informatic Services selected Microtest as one of two preferred vendors to supply GP clinical IT systems in the country, following which over 100 GP surgeries in Wales have chosen Microtest as their clinical IT supplier and will migrate to Microtest’s system, Open Evolution, from early 2019.

Brand Innovation steered the development of all brand communications for the campaign.

Brand Innovation is retained to provide the full range of marketing services to Microtest and acts as the company’s  ‘outsourced marketing department’, leading all strategic marketing and brand communications and working closely with the in-house team.

Microtest Managing Director, Chris Netherton, says: “Wales is a completely new market for us and we are thrilled to have made such significant inroads into the market in such a short time. Brand Innovation have had a direct impact on our success’.

Find out more about Brand Innovation’s work for Microtest here >

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