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Creating a step change for Spiral UK

Spiral UK has been a leading national designer and manufacturer of bespoke staircases for over 30 years. This award-winning company works across four sectors: residential, commercial, fit out and escape stairs.

Spiral UK has recently been commissioned for a range of prestigious projects, including the Sony Interactive HQ in London, the Dyson Innovation Campus in Wiltshire, the new Centenary Lounge in Worcester, the Launchpad Building at Falmouth University and the Salesforce Tower in London.

The company has now rebranded with a sleek new logo. Their new website showcases their in-house expertise in the design, manufacture and installation of bespoke staircases; gives customers ideas and suggestions on designs and materials, and allows them to get expert advice on their next project.

Brand Innovation was commissioned to write all the copy for the new site and tasked with ensuring it reflected the key phrase priorities for the website SEO.  The work included blogs, case studies and press releases. You can see Spiral UK’s new website at

Their MD, Eric Nicholls, says:

“To stay ahead of the competition, it is vital that we continue to innovate and improve. This new investment provides a platform for us to do just that. These are very exciting times for our team. There is a strong demand for our specialist skills and we continue to win a wide range of high-profile commissions.”

We were delighted to be involved in this fantastic project.


(Photo credit: Jonathan Barry)


Spiral staircases have a fascinating history dating back 3,000 years and taking in everything from the Roman Empire to Leonardo da Vinci and Harry Potter… as we discovered when we researched and wrote this blog article for Spiral UK.

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